Show pasta 
some passion

Bertolli with Butter

Integrated

How do you encourage people to cook with Bertolli with Butter instead of olive oil?

Get the UK’s lovable Italian chef, Gennaro Contaldo, to inspire the nation.

Creating bespoke pasta recipes using Bertolli with Butter, Gennaro shared them far and wide in TV ads, OOH, press, social, shopper and editorial.

Credits

w/ art director

TMW Unlimited

London, UK